In January 2008, publications in South Korea reported that BoA was planning on her North American debut.

[2] South Korean publications started to surface once again about her North American debut, after SM Entertainment announced their US subsidiary label.

[3][4] On September 2, 2008, SM Entertainment officially announced BoA's North American debut under their subsidiary label.

[5] Ten days later, a press conference was held at the Seoul Imperial Palace Hotel to further clarify her plans.

[5] During her press conference, SM Entertainment announced that a song entitled "Eat You Up" was chosen as her debut English single.

[9][10] Victoria Goldenberg from Purple Sky Magazine noted the song's "combination of grimy rhythms and staccato singing with the most melodic development of any track on the album.

Reviewing the album, Bradley Stern highlighted the song as one of the best tracks and stated that the material "deserves so, so much more than the dust it was dealt.

[12] Asian Junkie member Random J reviewed the song on his personal blog site, and his response was mixed.

"[15] "Eat You Up" was ranked at number six on Spin's "21 Greatest K-Pop Songs of All Time" list; they said, "Though "Eat You Up" didn't take upon arrival, it's hard to hear why a pop offering this muscular (it's got a chorus like a Clydesdale) couldn't put a dent on American charts right this second.

The background dancers for both music videos are Nick Bass, Kenny Wormald and Trent Dickens.

The North American video starts with BoA standing in front of a window in a high-rise building, showing close-ups of her.

The verse starts with her and backup dancers dancing on a deserted planet, with inter cut scenes of her singing in the high-rise building.

She sings the bridge while dancing on the planet with her dancers with closeup scenes of her as well as a clip of the sun rising.

The final chorus shows BoA dancing by herself with a wall of graffiti behind her as well as the deserted planet during the daytime as it is becoming more violent with winds blowing about.

When the chorus starts again BoA and her dancers breaks down the door and proceeds to dance in front of the judges.

As the chorus ends most of the remaining windows break, the chandelier falls and a fire starts, which turn on the sprinklers.

Jun Eun-Young, writing in his book The Korean Wave, commended BoA's sexual image and felt its American appeal made it quite "infamous".

Lent, writing in their book Asian Popular Culture in Transition, commended BoA's dance moves and found that the directors "collaboration with various US-based artists clearly shows SM Entertainment's attempt to recreate an Americanized-localized BoA in the hope of accommodating her US pop customers tastes more easily.

[37] A remix of the single featured American rapper Flo Rida, which was slated for a November 2008 release.

[39][40] She headlined as a performer for the San Francisco Pride Festival on June 28, 2009 alongside Solange Knowles and The Cliks.

[49] "Eat You Up", and BoA herself, have both been recognized by publications as a factor towards Korean Wave; a neologism that justifies an immigration of the culture of South Korea into Western market and society.