[4] The acquisition enabled Thomsons to enhance its advertising intelligence database with the actual cost paid for media, not just rate card values.

[13] Karg’s appointment marked a change in direction for Ebiquity, with the company positioning itself as “the left-brain advisor to the CMO”, independent of the media supply chain, and offering more strategic consultancy services.

[16] Ebiquity was reported at the time as saying the deal would enable it to accelerate “its ambition of becoming the world's leading independent marketing and media consultancy”.

[24] In April 2020, Ebiquity announced that its new Group Chief Executive Officer would be Nick Waters, joining from ad network Dentsu Aegis and taking charge from 1 July 2020.

[25] At Dentsu Aegis, Waters had most recently served as the company’s group executive chairman, UK & Ireland, following nine years as CEO of Asia Pacific.

The company has 18 offices globally in 14 of the world’s leading advertising markets, including London, Paris, Madrid, New York, Sydney, Shanghai, and Singapore.

In 2011, 2014, and 2017, Ebiquity partnered with U.K. TV industry association Thinkbox to publish independent research reports on the return on investment generated by different media channels, both traditional and digital.

[29] In July 2016, Ebiquity and FirmDecisions were joint authors with the U.S. Association of National Advertisers (ANA) of the first major report to highlight the challenges around transparency in the U.S. media market.