[citation needed] The Ebuyer website is the 210th most visited site in the United Kingdom [Alexa.com ranking] and has 4 million registered customers.

[4] As of April 2023, Ebuyer was purchased from The West Retail Group by investor Mark Reed and Richard Marsden via Realtime Holdings Limited.

[6] Brent, whose suspicious transactions were spotted by Ebuyer's security team, went on to conduct an online campaign against the company and the investigation.

However, a Facebook user named Phil spotted that one of the images contained a leaderboard in the background that suggested that Ebuyer staff were rated on the number of returns that they reject.

Ebuyer responded to these accusations by stating that these were return merchandise authorizations (RMAs) avoided by providing technical advice.