On 29 November 2011, Anggun was announced by the France Télévisions as the French representative in the Eurovision Song Contest 2012.

Marie Claire Mezzette, the head of the Entertainment Department at France 3, explained that Anggun had been a strong candidate for a long time and last year they were hesitating between her and Amaury Vassili.

[2] For the mixing of the song she enlisted the help of Veronica Ferraro, who has worked on David Guetta's latest project.

On 29 December 2011, the demo of the song, entitled "Europa", was sent to several media and was claimed to be as engaging and inviting as Maroon 5's "Moves Like Jagger" and Britney Spears's "I Wanna Go".

[4] For promotional purpose, she recorded several duets of this particular song with various Eurovision finalists from previous seasons such as Niels Brinck, Claudia Faniello, Varga Viktor, and Keo.

However, the music video was taken down on Eurovision's channel and was re-uploaded again on 20 March 2012 to cut out the beginning of the video which showed various product placements, such as Anggun riding a Dacia Lodgy car with her friends, and talking to a stylist in the studio while numerous hair and beauty products are being used on her.

Anggun later told the press that she had originally hoped to reach a place within the top 10 and was deeply disappointed with the result.