Ecover is an American-owned Belgian company that manufactures ecologically sound cleaning products (made from plant-based and mineral ingredients), owned by S. C. Johnson & Son since 2017.

[citation needed] Pauli, in turn, enlisted in 1992 the financial clout of now-deceased Danish investor,[5] Jørgen Philip-Sørensen, through the private investment company Skagen.

[6] The company's relaunch commenced with the construction of an "ecological factory", followed by investments into research projects for the purpose of developing appropriate plant-based and renewable raw materials for cleaning products.

Ecover refill locations have previously been limited to independent health food stores and small local cooperative schemes, with the company having stated that it will expand its reach in this regard.

In 2008, Time magazine honored Ecover CEO, Mick Bremans, with the title Hero of the Environment together with 29 other eco-pioneers working for a green future.

[22] In 2010, Ecover earned a finalist nomination from the European Business Awards for the Environment for a pioneering project in green innovation in the process category.

study of 14 household products, including laundry tablets, toilet cleaners and nappies, reported that Ecover was among a number of companies where each was believed to have exaggerated at least one "green claim" or was not proven by the manufacturer's evidence.

[30] Ecover had previously been criticized for not subscribing to the British Union for the Abolition of Vivisection's "Humane Household Products Standard", which requires a "fixed cut-off date" on animal-tested ingredients.

The decision to align with Leaping Bunny and provide our customers with household cleaning and laundry products that are certified as safe and cruelty-free was an obvious next step.

[38] Due to the open refusal of owner SC Johnson to abandon its use of animal testing, the Naturewatch Foundation revoked Ecover and Method's Compassionate Shopping Guide accreditations.