Naturewatch Foundation, founded in 1991 by the late John Ruane, is a registered charity in the UK.

[1] Naturewatch Foundation conducts animal welfare campaigns within the United Kingdom, most notably campaigns against animal experiments, puppy farming and badger baiting,[2].Additionally, the organization run stray animal welfare programes in Ukraine.

[3] They have published The Compassionate Shopping Guide regularly since 1993,[4] endorsing cruelty-free cosmetic and household product brands.

They claim to operate the world's strictest endorsement criteria for cruelty-free companies,[5][6] insisting on a fixed cut-off date animal testing policy for both brands and parent companies.

[7] They have sponsored the World Animal Day movement since 2003.