He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others.

[1] Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things.

[2][3] Benguiat started out his career as a jazz percussionist playing in bands with the likes of Stan Kenton and Woody Herman.

[7][8] He helped set up the International Typeface Corporation (ITC) in 1970, as an independent licensing company and served as a vice president.

[9] He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others.

[1] Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone.

Gene Gable commented "You could easily say that ITC designs put a face on the ’70s and ’80s...You couldn’t open a magazine or pass a billboard in the ’70s without seeing [them].

Unlike Benguiat's earlier, pre-computer work, the family uses extensive OpenType programming to replicate the feel of custom lettering or manual phototypesetting, similar to classic film posters and record sleeves.