His father, Jamie Craven, was banned from working in the financial services industry and jailed for 6 months in the 1980s over the collapse of investment company Spedley Securities.
[11][12] From 2022, Canadian musician Drake was paid $100 million annually to endorse Stake on social media.
[13][14] Launched in 2022 by Craven and his business partner, Bijan Tehrani, Kick is intended to compete with Amazon's Twitch as an online live-streaming platform.
[15] The platform provides an alternative to the popular streaming service Twitch, as it provides a 95-5% split of revenues to content creators.
[16] Kick's sponsorships include the Alfa Romeo F1 Team and Everton Football Club.