Obeng has been described variously as "a leading revolutionary" and "an agent provocateur"[1] by the Financial Times, and by Abbey National as their "secret weapon".

[citation needed] In 1994, he established Pentacle (The Virtual Business School) to teach this philosophy and ensure that there was a "continuous link between learning and implementation".

Programming required high powered SGI Indigo computers, although the simulation ran at 25 fps on a standard PC running Windows 95.

Obeng's innovation with QUBE was to focus on learning and application by integrating all the business models, frameworks, and tools into the virtual reality enabled environment.

Obeng is notable for demystifying traditional business school teaching by removing unnecessary theory and focusing on practical tools that can be applied in the real world in "a continuous link between learning and implementation".

Obeng's learning material is divided into five subject areas that are intended to reflect the broad challenges experienced by managers and executives in the New World: How do I invent the future?