The Edeka Group is the largest German supermarket corporation as of 2017[update], holding a market share of 25.3%.

[2] Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg.

After the Second World War and the collapse of the Third Reich, the reconstruction of the store network was led from the new Hamburg central offices.

[citation needed] In 2001, the Edeka-owned budget brand Gut & Günstig (meaning "Good and Inexpensive") was founded.

"[13] Edeka was officially reprimanded by the Deutscher Werberat, the German advertising standards regulator, for breaching advertising standards by "reinforcing 1950s gender stereotypes", and while "ironic exaggeration is permissible, gender stereotyping is not".