Traditional print publishers have used editorial calendars in some form for centuries to manage the publication of books, magazines, and newspapers.
Publishers encounter and cross a number of hurdles before a piece of content appears in print, on a website or blog, or in a social media outlet like Twitter or Facebook.
Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
If paper is used to track publication, a page for each section in a file folder with notes about style decisions and glossary might work.
Within each section of an editorial calendar, these elements might be tracked: There also might be columns to check off whether or not micro-content has been created, for example, story blurbs, subheadings, and search optimized descriptions for HTML links and tags.
Or there might be columns to check off whether or not a legal review has been passed, images have been created for the story, or other parts of the actual publishing process.