The SFHM branched into winemaking, hospitality, food service and production starting in the 1970s, a portfolio of lifestyle assets that were combined in the brand Edmond de Rothschild Heritage in 2016.

Due to its slope meadows, views of the Mont Blanc, and easy access from Geneva, he recommended Megève.

[3][4] In 1926, Noémie de Rothschild commissioned the architect Henry Jacques Le Même to build her private chalet in Megève.

[18] In 2018, Edmond de Rothschild Heritage inaugurated a 5-star ski hotel and resort in Megève branded Four Seasons.

The wineries owned by Edmond de Rothschild Heritage produce 3.5 million bottles of wine every year.