José Eduardo Robinson Bours Castelo (born December 17, 1956) is a Mexican businessman who served as governor of Sonora under the Institutional Revolutionary Party, PRI.

Javier Robinson Bours Almada was a prominent Mexican businessman who was also Mayor of Cajeme from 1967 to 1970.

Due to his experience at Bachoco, he was chosen to represent the private sector in negotiations regarding agriculture for the North American Free Trade Agreement (NAFTA).

In March 2000, Bours was nominated by the PRI as a candidate for the Senate of the Republic (Mexico), to which he was elected in July of that year.

He pushed for government support for cooperative businesses and development in rural areas, and promoted citizen participation in the legislative process.