His multimedia businesses were active in Brazil from 1989 until 2013 and contributed to the formation of the digital media market, having developed - through his company ATR Multimedia - the first multimedia software available in Brazil (1990), the first reference CD-ROM with Almanaque Abril (Editora Abril) in 1994, the first Brazilian board and adventure games (Master Multimídia and Casseta & Planeta: Noite Animal) in 1995.
In 2001 and 2002 acted as advisor in digital literacy to the Brazilian Ministry of Culture with the task of coordinating the culture related works of a US$1.2 billion government fund called FUST (Fundo de Universalização dos Serviços de Telecomunicações), that supported the digital inclusion of public libraries, museums and schools through the donation of equipment, installation of computer labs and digital competency training in partnership with the Ministry of Science and Technology and the Ministry of Education.
Brought new standards to the home video market across Latin America publishing over three thousand new titles in Brazil and Mexico, and especially in preschool titles because of their new formats like the MiniDVD and the DVDBook, making Log On one of the main distributors of the region from 2009 to 2012.
During that year helped develop and build platform-based startups with attached digital marketplaces for several mobile technology segments, in partnership with Brazilian and American companies.
In early 2017 moved to the United States to work with international startups[6] in their go-to-market efforts and with Fortune 500 companies to drive their digital transformation.