[2] He started working as a journalist in 1982, aged seventeen, when he was in his freshman year at college, initially in neighborhood newspapers, then as a freelancer.
He has overseen coverage on a variety of topics and has written numerous covers on education, health, justice, law enforcement, politics, economics and business.
In the various positions he held, he made contact with the main decision makers in the country, including politicians, businessmen, academics and scholars.
Análise Editorial also edits the National Advocacy Directory, the largest survey of law firms in the country.
In an article published in the magazine Observatório da Imprensa,[3] he states that communication should be part of the decision-making process, not just a consequence of a strategy by governments or companies.
"A good part of the problems that impact an organization's image would be solved if a communication professional-whose technical knowledge the leaders respect-were integrated into the decision-making group to participate in the formulation of the strategy", he wrote.
To the dismay of public and private managers, the origin of the problems that compromise the institutional image is rarely due to failures in communication.
Jornal Gente is presented by José Paulo de Andrade, Rafael Colombo, Claudio Humberto, Thais Heredia and Pedro Campos.