Edward Moss (impresario)

Sir Horace Edward Moss (12 April 1852 – 25 November 1912)[1] was a British theatre impresario and the founder chairman and joint managing director of the Moss Empires Ltd theatre combine which he created in 1899, and floated on the Stock Exchange, after first joining forces with Richard Thornton of Newcastle and later with Oswald Stoll then operating in Wales.

It was he who, in 1904, introduced a "four shows a day" system at some of his theatres; he was also the first to allow advance booking of seats in a music hall.

[5] King George V commanded a public Royal Variety Performance to be directed by Sir Edward and held in the Edinburgh Empire in July 1911 as part of the Coronation celebrations that year.

Instead, a Royal Variety Performance was arranged for the following year, being held in the Palace Theatre, London, under Alfred Butt.

Sir Edward was succeeded by Frank Allen as chairman and managing director of Moss Empires Ltd.[7]