Edwin (company)

The company has flagship concept stores in Japan in Harajuku, Tokyo and Minami-Horie, Osaka.

Established in Tokyo in 1947 (originally named 常見米八商店) the EDWIN brand is known for its authenticity, innovation and craftsmanship.

Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.

Actor Brad Pitt has been an official spokesman and model for the brand, appearing in many of its advertisements in the past.

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