CEO of Starcount Edwina D. Dunn, OBE (born May 29, 1958) is an English entrepreneur in the field of data science and customer business strategy.

She spent her first three years in Rio de Janeiro, Brazil where her father, a former Spitfire pilot, worked as a chartered electrical engineer on a power station project.

[6][7] In 1980, Dunn joined the London division of the American data analysis software consultants, CACI, as a marketing assistant, and was later promoted to Vice President.

[8] In 1989, Dunn left CACI to become the joint founder and CEO of global consumer insights company Dunnhumby with her husband and long-term business partner Clive Humby.

From 2014 to 2017, Dunn was chair of the government-backed, private sector-sponsored Your Life campaign, which sought to promote STEM subjects (Science, Technology, Engineering, and Maths) to 14-16 year-old students across the UK.

[19] In 2020, Dunn bought the autograph suit of Sandy Powell at auction; she then donated it on behalf of The Female Lead to the Theatre and Performance Collection of the Victoria and Albert Museum (V&A) in London.