Clive Robert Humby OBE (born 3 February 1955) is a British mathematician and entrepreneur in the field of data science and customer-centric business strategies.
[6] The company applied science and technology to customer data, to help businesses understand consumer trends and behaviours.
[11][12] [Oil] has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analysed for it to have value.”[13] Humby and Dunn sold their stake in dunnhumby to Tesco in 2011.
[14] In 2013, they became investors in Purple Seven, a theatre and arts analytics company, to evaluate the cultural behaviour of 19 million UK consumers.
[15] In 2014, Humby was invited to join Starcount as Chief Data Scientist and the company acquired H&D Ventures in the process.
[25] Published in 2008 by Kogan Page Limited, Scoring Points explains how Tesco Clubcard was conceived, launched and developed.