Efficient Consumer Response (ECR) is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain.
In September 2016, ECR Community replaced ECR Europe as the focal point for consumer goods retailers and manufacturers to work together for the benefit of consumers across Europe.
These associations are supported by over 1,800 retailers, manufacturers and service providers.
With its headquarters in Brussels, the organization works in co-operation with national ECR initiatives in most European countries.
Participation in projects at European and national levels is open to companies in the grocery and fast-moving consumer goods sectors – including retailers, wholesalers, manufacturers, suppliers, brokers and third-party service providers such as logistics operators.