During the period between 1919 and 1925, foreigners began producing short films that gained popularity among Egyptian audiences.
[1] In 1923, the first Egyptian feature film, directed by lawyer Victor Rosito, titled In the Land of Tutankhamun, was released.
[2] In 1924, Harb decided to venture into the cinematic field, not just as a film production process but also as a national industry.
[3] The establishment of Sharikat Misr lil-Tamthil wa al-Sinema was part of the Egyptianization movement after the 1919 revolution, which aimed to create new cultural forms in Egypt.
[3] Afterward, Harb planned for an essential phase in the cinema industry, focusing on long feature films.
"[3] The company employed the few Egyptians with expertise in film, such as Mohamed Bayumi and Hassan Murad, but relied heavily on foreign experts.