[7] Since before the Heian period, the area was dominated by fishermen and sailors who played an important role in defending Japan against pirates and Mongolian invasions.

[9] Located in the northwestern part of Shikoku, Ehime faces the Seto Inland Sea to the north and is bordered by Kagawa and Tokushima in the east and Kōchi in the south.

Rural areas mostly engage in agricultural and fishing industries, and are particularly known for citrus fruits such as mikan (mandarin orange), iyokan and cultured pearls.

Association football: Baseball: Basketball: The oldest extant hot spring in Japan, Dōgo Onsen, is located in Matsuyama.

Ehime Prefecture is making use of its long tradition of involvement with people overseas through international exchanges in areas such as the economy, culture, sports and education.