In 1989, he was hired by Mercedes-Benz where he themed the 1994 Mercedes-Benz E-Class (W210), but returned to Saab in 1991 to developed the exterior design of the Saab 9-5.
In 1999, he co-founded Hareide Design in Moss, Norway.
[2][3] His design company Hareide Designmill launched the battery jumper Startloop in 2002,[2] which became part of the MoMa's permanent collection in 2003.
[4] In 2016, his firm dove into superyacht concept design.
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