[2] The region of Lower Saxony and the town of Einbeck in particular dominated the European beer market during the fourteenth century, when the Hanseatic League helped distribute Einbeck's bock beer throughout Northern Europe.

[3] Notable drinkers of Einbecker include, reportedly, Martin Luther, who was given a cask of it before the 1521 trial where he was to be excommunicated,[6] and supposedly praised it in a two-line doggerel verse.

[7] Luther was also gifted a barrel of Einbecker in June 1525 by the city of Wittenberg on the occasion of his marriage to Katherine von Bora.

[9][4] In 2010, Einbecker produced 850,000 hectolitres (22 million US gallons) hectoliters per year and employed 200 people.

[9] Einbecker Brewery produces three "original" bocks,[10] but its best-selling beer is a pilsner, Brauherren Pils.