The main shareholders in Danu are Michael O'Rourke, Leonard Ryan, and Mark O'Meara.

Danu purchased 100% of the shares in Setanta Sports North America Limited which was disposed of in early 2010.

[5] Colin Morgan, formerly CEO of Quinn Direct Insurance, joined the Setanta Ireland business in October 2010.

The deal added 38 live Premier League games to its television package and brought to 71 the total number of top-flight English matches on offer to Irish subscribers for the following three years.

In May 2018, it was announced that Eir Sport would broadcast all 152 games in the Pro14 rugby union competition from the 2018-19 season after agreeing a three-year deal.

The channel was announced in September 2010,[10] and later launched as Setanta HD February 2011,[11] exclusively on UPC Ireland.