He attended Bluecrest University College, where he earned a Bachelor of Arts degree in Public Relations and Image Management.

[4] Barnes started his career at Strategic Communications Africa as a PR intern.

He has worked on numerous projects involving brands including Facebook, Burberry, Emirates Airlines, Mercedes Benz, Essence, Glamour Magazine, Uber, Chiip 0 Neal,[8] and many others.

[9] Barnes recently started a New Balance football boots campaign for Senegalese player Sadio Mane at the 2022 AFCON tournament in Cameroon.

[10] In 2022, he co-founded the WB Group, a production company aimed to promote African creators though international brands.