Ekta Kapoor (born 7 June 1975)[2][3] is an Indian film and television producer and director who works in Hindi cinema and soap operas.

[12][13] Ekta kapoor started her career at the age of 17, interning with advertisement and feature filmmaker Kailash Surendranath.

[14] Her initial projects were failures, with six of her pilot episodes being rejected, leading to a total loss of ₹50 lakh (equivalent to ₹2.0 crore or US$230,000 in 2023).

[15] After establishing herself in Hindi TV serials, she began venturing into other regional languages, starting with the Tamil series, Kudumbum.

As of 2001[update], Kapoor wrote her own scripts despite having writers working for her, taking an active interest in all stages of production, while her mother, Shobha, handled the accounts.

[14][16][17] She ventured into Bollywood movie production in 2001, beginning with Kyo Kii... Main Jhuth Nahin Bolta, starring Sushmita Sen and Govinda.

This was followed by Mission Istanbul and EMI – Liya Hai Toh Chukana Padhega in collaboration with Sunil Shetty.

Between 2010 and 2014, she produced many unsuccessful films, including Love Sex aur Dhokha, Once Upon a Time in Mumbaai, and Shor in the City.

In 2012, Ekta[18] Kapoor started the Institute of Creative Excellence, a media training school, through her production house, Balaji Telefilms.

[19][20][21][better source needed] Kapoor has also launched a number of TV series online through her digital app ALTBalaji.