Kodak Ektar is a professional color negative film introduced in 2008, designed for nature, outdoors, fashion, and product photography.

The film offers ultra-fine grains, ultra-vivid colors, and high saturation, and is available in ISO 100 only.

Prior to its use on films, the Ektar name originally referred to Eastman Kodak's premium-priced lenses for professional use, which were introduced in 1936 and sold until the 1960s.

In contrast to the branding from other lens-makers, Kodak emphasized that the name was a quality mark rather than referring to any particular optical formula.

[3] Ektar started as a color 35mm and 120 semi-professional film introduced by Eastman Kodak in 1989, which used the common C-41 process.