ElPozo Alimentación S.A. is a Spanish company in the Región de Murcia, with registered office in Alhama de Murcia (España), company dedicated at the food industry, is part of the business group Grupo Fuertes.
The company was founded in 1954, and has its roots in a delicatessen opened in Alhama de Murcia in 1936.
[1] In 2011, its president, Tomás Fuertes, received the Gold Medal for Merit at Work, the highest distinction awarded by the Spanish State, in recognition of his important role in the development and modernization of the Spanish food sector.
[2] The president of the company, Tomás Fuertes, received the Gold Medal of Merit in Labour, a high decoration conceded by the Spanish State, in 2011, in recognition of his important role in the development and modernization of the Spanish food sector.
[citation needed] Similarly, in 2018, for the third consecutive year, ElPozo is the most purchased brand by Spanish households, according to the Brand Footprint 2018 report from the consultancy firm Kantar Worldpanel.