The purpose of El Buen Fin is to stimulate the economy by encouraging consumption[2] and to improve quality of life through promotions and discounts.

It was inspired by the American tradition of Black Friday and emerged as an initiative of Council of Business Coordination,[3] in association with the federal government and private sector organizations.

[4] The event is organized by Since 2011, retailers have run campaigns marketing El Buen Fin to be the best time of the year to buy goods.

Others, such as furniture store chain Famsa, see it as an opportunity to attract North American buyers, especially in the border cities such as Tijuana, Ciudad Juárez or Reynosa, along with South Texas and Rio Grande Valley consumers to stores in its flagship Monterrey market, as El Buen Fin is scheduled to be about one or two weeks before the US Black Friday.

[6] Sales during El Buen Fin 2019 reached MXN $118 billion, and 115,279 establishments participated in 2019.