Brill Strafford Car runs a 1.5-mile (2.4 km) excursion service from the Canadian County Historical Museum in the former El Reno Chicago, Rock Island and Pacific Railroad Depot to a balloon loop downtown via a single-track line embedded in the road surface of Watts Street and Bickford Avenue.

[2] The modern trolley line was built as part of a multi-purpose project by the city to rehabilitate the downtown's drainage system, which had a history of failing and causing flooding issues for nearby businesses.

[1][3] It was part of a series of projects that the city began in 1988 to revitalize downtown through the Main Street America program, a subsidiary of the National Trust for Historic Preservation.

Unable to fund this entire construction project, the city partnered with the state to secure an Intermodal Surface Transportation Efficiency Act (ISTEA) grant to rebuild downtown streets and sewers.

[3] The trolley runs several times a day from the former El Reno Chicago, Rock Island and Pacific Railroad Depot (now used by the historical society) to a balloon loop downtown.