Inspired by his heart surgery recovery in 1978, He started a weekly Bible-quoting radio show on DWXI, a station he acquired in 1981 as part of a real estate deal.

The rallies were then moved to various locations such as a football stadium and then transferring several times to the Quirino Grandstand at Rizal Park in Manila; the open grounds outside the Philippine International Convention Center and the Cultural Center of the Philippines in Pasay near Manila Bay; and finally in Amvel Business Park, Barangay San Dionisio, Parañaque (a site owned by the family) in order to accommodate the movement's followers.

In addition, the movement also produced the faith-based drama anthology series Mga Himala at Gintong Aral ni El Shaddai from 1994 until its cancellation in 1997.

In 1998, Velarde and Jesus Is Lord Church leader Eddie Villanueva engaged in a legal battle over control of the Christian television station DZOE-TV (Channel 11).

[5] Villanueva has the franchise and the authority to operate the facility, but Velarde, using political connections, was able to import transmission equipment, the value of which he claims to have converted into equity in the station.

Congress intervened and awarded Villanueva the right the acquire the frequency, with him paying Velarde for the stock and assets held by Delta Broadcasting System (DBS).