El Tiempo es Oro (Spanish: "Time Is Gold") is the third studio album by Mexican pop singer Paulina Rubio, released simultaneously on 21 March 1995 by EMI Mexico in 18 countries.

El Tiempo Es Oro deals with many subjects about love including relationships, passion, crushes, cheating, disappointment, and happiness.

"Te Daría Mi Vida" became one of Rubio's biggest successes with the EMI label, charting inside the top ten in Latin America and selling more than 140,000 copies in Mexico and the United States combined.

Rubio traveled to South America in July 1995 and performed in clubs such as El Divino of Colombia, where she sang the album's singles.

[5] A month before performing at the Tenerife Festival, the singer had appeared in different magazines in Spain, where she was shown as the girlfriend of architect and socialite Ricardo Bofill Jr.[6] The album's lead single "Te Daría Mi Vida" was released in January 1995.

The album's second single "Nada De Ti" was released in May 1995, and peaked inside the top ten in Argentina, Colombia, and Mexico.

[8] In its launch review, newspaper El Semanario de México denoted the "rhythmic and danceable" vibe on the album, and noted that Rubio follows "the same line that has characterized her since 1991", referring to the concept of 'Golden Girl'.