A left-wing, formerly Orthodox Jew, his writing and activism typically revolves around social justice, mental health, religion, opposition to antisemitism, and advocacy for arts education, particularly within the Jewish community.
He has written for The Guardian, HuffPost, The Forward (where he was a columnist), The Times of Israel, Haaretz, Chabad.org, The Daily Beast, and the Jewish Telegraphic Agency, and has appeared on HLN, i24 News, and BBC Radio.
[4] Nehorai attended Arizona State University, where he was a member of ASU for Israel, a division of the campus Hillel branch focused on pro-Israel activism, and often spoke at the group's rallies.
The blog initially focused on movies and chassidus, examining pop culture through a Jewish lens, but gradually Nehorai began writing about more personal topics such as his struggles with addiction and mental health, his marriage, and his views on religion and politics.
Tracy Moore, writing for Jezebel, said of the piece: "It's worth a read for its unique perspective, but also for its universal truths: Your definition of love changes as your relationship grows; it becomes more about the effort you make and less about a feeling that has consumed you.
The campaign took the form of a Tumblr blog which published photos of people holding signs reading "I have a therapist", "Therapy is awesome", and similar messages, as well as accounts by visitors of their personal experiences with mental illness.
Nehorai was inspired by conversations with Chasidic singer-songwriter Esther Freeman, as well as his own experience with bipolar disorder, and financed the blog through Charidy, a web fundraising startup of which he was co-founder and chief marketing officer.
[12][13] That same year, Nehorai discovered a photo on Reddit showing 65-year-old Jewish man Isaac Theil allowing a tired fellow passenger on the Brooklyn-bound Q train to rest on his shoulder.
[14] Inspired by the photo's popularity, Charidy subsequently produced a video, created by Nehorai and filmmaker Saul Sudin, showing an actor resting his head on the shoulders of various subway passengers while a camera records their reactions.
The show's guests included Hasidic artist Yitzchok Moully, comedian Mendy Pellin, writer and activist Shais Rishon, filmmakers Amy Guterson and Leah Gottfried, social media influencer Adina Sash, and musicians Dalia Shusterman, Isaiah Rothstein, Bram Presser, Jon Madof, Basya Schechter, and Eprhyme.
[3] On October 25, 2019, Nehorai filmed NYPD officers entering a subway car he was in and drawing guns on, tackling, frisking, and arresting Adrian Napier, an unarmed Black teenager, finding no weapons on him but charging him with fare evasion.
[33] The footage he posted was viewed over 3 million times and sparked public scrutiny of the arrest, leading to an official statement by the department and condemnation of the officers by Democratic politician Julian Castro.
[34] A baal teshuva, Nehorai initially aligned himself with Chabad, but in 2014 began embracing Modern Orthodox Judaism and the Torah Umadda philosophy, although he maintained some aspects of Hasidic ideology as well as a love for the Lubavitcher Rebbe.