[2] Lee began his career as a character designer at Industrial Light and Magic, where he worked on several movies, including the computer special effects for Star Wars: Episode I – The Phantom Menace.

While working for Microsoft, he was the Executive Producer and Lead Designer for The Beast, one of the world’s first Alternate Reality Games (ARGs) used to promoted the Steven Spielberg film A.I.

Consumers deciphered codes hidden within garments and entered the results into the game's main website to reveal pieces of a distributed story.

Projects such as the Emmy Award-winning series “Dirty Work” brought viewers into the show with interactive elements such as “integrated phone calls, texts and emails” as part of the viewing experience.

He traveled the world with Matt Harding, serving as the cameraman for a video that became the second-most popular on YouTube at the time, cementing its place in internet history.

[6] This project not only provided Lee with valuable experience in social media and viral content creation, but it also led to his introduction to Matthew Inman, with whom he would later co-found the popular card game Exploding Kittens.

I realized that if I didn’t turn all my attention to this, it would become the biggest regret of my life.”[8] Later in the year, Lee and Inman founded Exploding Kittens Inc.[9] The company released its second tabletop game, Bears vs.