The Beast (game)

Entry points to the game embedded into the film's promotion centered on the fictional Jeanine Salla and the death of her friend Evan Chan.

[1] Players were led through a network of websites created by Warner Bros. registered to fake names, and further clues were given in subsequent promotional materials and events for the film.

The Beast centers around the fictional Jeanine Salla, who investigates the death of her friend Evan Chan and discovers a cover-up involving a string of murdered humans and artificial intelligences.

Players were led through a network of over forty websites created by Warner Bros. via clues left in trailers, print ads, posters, telephone messages, and live promotional events for the film A.I.

She discovers that he was having an affair with Venus, a companion bot reprogramed to kill Evan, and that the ensuing cover-up triggers further murders of humans and artificial intelligences.

Simultaneously, the Mann Act is brought before the legislature and the president and ultimately put to referendum to decide if artificial intelligence will be treated equal to human citizens.

Clues to the game were distributed through trailers, print ads, posters, telephone messages, and live promotional events for the film A.I.

[4] In April, Harry Knowles of Ain't It Cool News received an email from someone calling himself "claviusbase," a reference to 2001: A Space Odyssey, urging he search the internet for Jeanine Salla.

He obliged and discovered numerous websites registered to the same IP address, including one for a Bangalore World University, founded in 2028 and claiming to be Jeanine's employer.

[2] Later that month, "Anti-Robot Militia" rallies in New York City, Chicago, and Los Angeles were staged with actors pretending to protest artificial intelligence.

After the game, the Puppetmasters admitted that they relied on the vast storehouse of knowledge amongst the Cloudmakers and other player groups to be able to meet any puzzle the designers created.

Artificial Intelligence promotion, the websites were registered to various individuals with the surname Ghaepetto, a reference to Geppetto, and under fake phone numbers and addresses.