During the 1950s and 1960s, Werblin led a production team that developed television shows for all three major networks, an offshoot of his ability to manage the stars that were featured in them.
His MCA connections at NBC (National Broadcasting Company) allowed him to singlehandedly negotiate the AFL's contract there, quickly elevating the league to near-parity with the rival senior NFL, and leading to the development of the Super Bowl as a television event.
It was also Werblin who signed for his Jets, the team he named and colored, football talent scout and coach Wilbur "Weeb" Ewbank.
[1] In 1963, Sonny Werblin and his partners purchased the American Football League (AFL) Titans of New York from original owner Harry Wismer.
Werblin changed the team's name to the Jets, and drafted Matt Snell in the first round, signing him away from the crosstown NFL Giants.
Werblin was bought out by Jets management prior to the 1968 season, which concluded with the team winning Super Bowl III over the Baltimore Colts in one of the greatest upsets in sports history.
[citation needed][2] Sonny Werblin built the Meadowlands Sports Complex in East Rutherford, New Jersey which he ran from 1971 to 1977.
In addition, Sonny Werblin was a major shareholder and member of the board of directors of Monmouth Park Racetrack in Oceanport, New Jersey.