After signing with the Israeli label Anova at the end of 2009, and under the musical production of Baruch Ben-Yitzhak (Rockfour), The trio released its first album, Heartbreaks for Fools, in July 2010.
In February 2011, Electra released a six-track EP named Songs They Taught Electra, playing cover versions of the bands varied influence sources: Desmond Dekker's "The Israelites", 999's "Emergency", Lesley Gore's Ballad "You Don't Own Me", "World Shut Your Mouth" by Julian Cope, Donna Summer's "I Feel Love", and the American Folk song "Shortin' Bread".
In March 2011 the band went to its first US tour in New York City and at the international music conference SXSW held in Austin, Texas.
Electra is characterized by its members' meticulous dress style, influenced by the '60s and '70s rock bands in New York City and London.
The Trio is also well known by their provocative and controversial media interviews, where they express a very liberal left-wing agenda in matters concerning culture, society, and politics, while underlying the importance of indie music as an anti-force to the musical mainstream and Israel's reality shows culture Electra's second album Second Hand Love was released in 2012 and received enthusiastic reviews on Israeli media.