In January 2017 Electra CP announced it had reached an agreement to buy the Golan Telecom cellular network for ILS 350 million,[7] and the deal was completed in April 2017.
[11] The products manufactured in the facility will be distributed worldwide by Bosch, according to the report, with the companies expecting to control 10% of the European heat pump market within four years.
ECP Gained a foothold in the sports and leisure market in April 2021, acquiring SAAR Group and its three retail chains — 34 branches in total — under the Columbia Sportswear, Shvilim and Outsiders brands.
In October 2021 Electra Consumer Products signed a 20-year franchise agreement with the US-based international convenience store chain 7-Eleven to operate the brand in Israel, strengthening its position in the Food retail segment.
The company acquired 35.5% of the shares of Yeinot Bitan, in May 2021, making it the de facto controlling shareholder of this retail food chain.
The chain operates 151 branches under the brands “Yeinot Bitan,” “Mega,” and “Shuk Mehadrin” across Israel, with total revenues of approximately NIS 3.3B in 2020.
[17] Since 2021 Electra Consumer Products has had a franchise agreement with the international convenience store chain 7-Eleven to operate the brand in Israel.
The division's projects include a center of commerce and employment on the site of its air conditioning plant in western Rishon LeZion, a deal which is reported by Haaretz to yield yielding the company a profit of ILS 60 million,[19] and the purchase of land in Ashkelon for a HVAC plant jointly operated with Bosch and an associated technology park for climate systems.
The joint project focused on startups aiming to improve quality of life, in particular in the fields of energy conservation, the Internet of Things and air conditioning and climate control systems.