SodaStream International Ltd. (Hebrew: סודהסטרים) is an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name.

[14][15][16] In October 2015, while under growing pressure from activists of the BDS movement, SodaStream closed its facility in Mishor Adumim and relocated it to the town of Lehavim in Israel.

During its heyday, several famous brands were available in SodaStream concentrate form including Tizer, Fanta, Sunkist and Irn-Bru.

[3][33] In 2003, Soda-Club closed the SodaStream factory in Peterborough, moving the company's gas cylinder refilling and refurbishment department to Germany.

[42][43] To celebrate SodaStream's listing on the NASDAQ, CEO Daniel Birnbaum was invited to ring the exchange's closing bell on 3 November 2010.

In June 2013, Israeli financial newspaper Calcalist incorrectly predicted a $2 billion Pepsi takeover of SodaStream, sending SODA stock higher before the rumours were promptly debunked by PepsiCo.

Barclays PLC analyst David Kaplan cited US Secretary of State John Kerry's warnings about the economic effects of boycotts and the company's failure to clarify the reasons for missed earning targets as causes for the drop.

Zacks Equity Research cited declining sales in the United States, where an increasing number of consumers are choosing "more natural, less caloric and water based beverages" as opposed to traditional carbonated soft drinks.

[58] In 2011, SodaStream partnered with the Israel Union for Environmental Defense to launch an initiative promoting waste reduction and an improvement in the quality of tap water.

[59] Also in 2011, SodaStream launched a campaign with Erin O'Connor to raise awareness to the effects of plastic bottle waste on the environment.

[60] As part of the company's support for Climate Week, in 2012 SodaStream donated £1,000 (equivalent to £1256 in 2021) to a school in Crediton, Devon in the United Kingdom to fund an educational beach cleaning initiative.

[63][64] SodaStream Italy and the Municipality of Venice partnered in 2012 to organize Join the Stream: fight the bottle, a cleanup initiative with its starting point at the Lido di Venezia.

[67][68][69][70] A 30-second television commercial promoting sustainability,[71] showing soda bottles exploding each time a person makes a drink using a SodaStream machine, was banned in the United Kingdom in 2012.

[72][73] Clearcast, the organization that approves TV advertising in the UK, explained that they "thought it was a denigration of the bottled drinks market".

Another plant operated in the Alon Tavor industrial zone near the Israeli city of Afula, between 2011 and 2015, but was closed once the Idan HaNegev facility was opened.

In Europe, the company employs 250 people, in two main sites; at SodaStream's European commercial and logistics center, which is located in Rijen, Netherlands and at a manufacturing facility in Limburg an der Lahn, Germany.

[98] In January 2014 a Paris court ruled that Association France Palestine Solidarité (AFPS), a group campaigning to remove SodaStream from stores, must compensate SodaStream €6500 because the group falsely claimed the products are sold "illegally and fraudulently" due to their use of the "Made in Israel" label while being partly manufactured in the West Bank.

[99] Human Rights Watch stated that "It is impossible to ignore the Israeli system of unlawful discrimination, land confiscation, natural resource theft, and forced displacement of Palestinians in the occupied West Bank, where SodaStream is located".

The choice was made by company founder Peter Weissburgh, back in the 1990s, long before SodaStream was taken over by the current owners, who appointed Birnbaum in 2007.

"[106] Supporters of the factory cited the West Bank's high unemployment rate and low GDP as evidence the jobs were badly needed.

Opponents argued that the small number of jobs provided by the factories in the settlements did not outweigh the effect the Israeli presence had on the Palestinian economy.

[112] [113] Then provost, Alan Garber wrote, "Harvard University’s procurement decisions should not and will not be driven by individuals’ views of highly contested matters of political controversy."

[116] In July 2014, SodaStream fired 60 Palestinian workers after they had complained about not receiving sufficient food to break Ramadan fasts during night shifts.

[118][119] SodaStream announced that its factory in Ma'ale Adumim would be closed by the end of 2015 in order to save $9 million in production costs.

[122] Some news sources reported that SodaStream blamed the Boycott, Divestment and Sanctions movement (BDS) for the closing of its plant.

[123] Mahmoud Nawajaa, the BDS coordinator in Ramallah, called the loss of Palestinian jobs at SodaStream "part of the price that should be paid in the process of ending the occupation".