The company is based in Cleveland, Ohio and has three divisions with specializations in music publishing, digital marketing and a record label.

The Element 9 music company was launched in 2005 as a promotional outlet for aspiring hip hop artists.

Upon graduation from Ohio University, Pflaum moved the company to New York City where he split the company into two divisions, Element 9 Recordings, specializing in music publishing and Element 9.0, specializing in digital marketing.

[3] The label division is headed by music industry veteran Tony Franklin.

[6] In November 2011, the company released Habits of the Heart by Idle Warship, which is composed of rapper Talib Kweli and singer Res.