Its coverage includes art, grooming, music, entertainment, social issues and travel.

Element Magazine has been described as the first alternative high-fashion and lifestyle men's journal with featured stories connected to the Asian LGBTQI community in particular, and it is launched and based in Singapore.

[1][2][3] The magazine was established by Noel Ng and Hiro Mizuhara in March 2013.

It is also the organizer of Asia Pink Awards, a regional Awards event that celebrates those campaigning for LGBTQI acceptance in Asia[7][8] Element Magazine often promotes and features sexual health related contents and campaigns besides fashion and lifestyle.

In 2013, it launched a visual campaign to promote HIV/AIDS awareness in World AIDS Day 2013.