Elephant Design

Elephant began initial operations out of hostel trunks, largely thanks to generous help from several kind-hearted souls in Pune city, notable amongst them are Sandhya Potdar, Limaye & Bhamburkar families.

Initial years were exploratory, work was sporadic and there were many afternoons spent playing Scotland Yard.

The first computer (ICIM 386 PC) was acquired at Elephant for CAD work which went obsolete within 6 months due to introduction of 486 PCs.

It was also the year, the company moved to its own premises at Pragati Complex, Kothrud Industrial Area, Pune.

India's leading business publication, The Economic Times Brand Equity ranked Elephant amongst the top 5 design agencies in 2008.

Elephant invested in a Delhi-based communication agency, Brand Planet, thereby augmenting their operations in the Delhi area.

This phase was devoted to articulating values at Elephant and aligning individual & institutional objectives to work.

The consulting team worked over retail design programs for CEAT Ltd., Sakaal Media Group's transformation,[16] BharatBenz branding for Daimler Benz, almost the entire range of package design at Britannia and a new Retail program for Axis Bank.

In 2016, Elephant exited from Brand Planet and closed their Delhi office while continuing to work in the region.

[19] With Continuum and NPK, the relationship was based on mentoring and sharing that helped Elephant evolve as a scaled-up consultancy model.

[21][22] In 2018, they were awarded the Design House of the Year by Lexus India for their packaging work for PaperBoat's range of traditional drinks.

Their long-time partnership with Axis Bank was instrumental in getting them the CMO Asia Award for Impactful Retail & Merchandising Program.