Elf Yourself is an American interactive website where visitors upload faces of themselves or their friends and have the option to post the created video to other sites or save it as a personalized mini-film.

[7] Still later, social media applications were added,[11] included those allowing viewers to save and/or download the films they had created through visiting the website.

[12][13] Brand Republic reported on the insertion of personal images, stating "while the idea has been widely used in other applications, OfficeMax's version has become an internet phenomenon.

"[14] In Social Media Judo, it was pointed out that while OfficeMax hoped Elf Yourself would "warm up"[15] its corporate image, "the overwhelming majority of customers who saw Office Max's popular marketing campaign gave credit to the company's top competitors.

"[15] In addressing the creation of the 20 microsites created for OfficeMax, Adland called Elf Yourself "a strange, corny, yet enormously successful website.