Elisabeth Feller was committed to Women's suffrage in Switzerland, and fought within the Employers' Union for equal pay.

When her father died in 1931, Elisabeth, then aged 21, left her studies in geography at the University of Zürich and the School of Economics to take over the business.

[5]Long before its competitors, the company provided benefits, its pension fund, a canteen, and local housing construction programs.

[3] She made donations for social causes, sometimes soliciting the support of her staff via the company newspaper: for a school for Palestinian girls in Ramallah, the Albert Schweitzer Hospital in Lambaréné or even the Pestalozzi Village in Trogen.

[6] In 1974, the Dalai Lama visited her company, but Elisabeth Feller died the previous year.