During his streetpreaching days Luter observed a need to draw men, particularly fathers, into his evangelistic appeal by urging events which attract male interest, on one occasion, in 1981, hosting a gathering for a pay-per-view televised boxing match between Thomas Hearns and Sugar Ray Leonard.

He was a staff minister at the city's Greater Liberty Baptist Church when he learned of the opening at Franklin Avenue and sought the job.

Luter led the rebuilding of the membership after the diaspora from Katrina,[8] and as of his election to the Southern Baptist presidency the congregation had 5000 members.

[10] [11] [12] On June 20, the day after electing Luter, SBC voted to permit use of the designation "Great Commission" as an alternative to "Southern" for congregations desiring a break from the geographical and historical eponym.

In 2012, he received an honorary doctorate in theology from the Criswell College and the Oklahoma Baptist University for his commitment to excellence and concern for others.