Elizabeth Anne "Elle" Leonard (/ˈɛliː/;[1] née Bielfeldt; born January 15, 1992) is an American entrepreneur, philanthropist and former athlete.
She did not continue athletics at University of Illinois Urbana-Champaign, where she met her husband who is National Basketball Association veteran Meyers Leonard.
[8] When she arrived at Peoria Notre Dame High School in Fall 2006 she hoped to join the freshman basketball team but was almost immediately thrust into varsity competition.
[16] During her senior season, the team started with a 9–8 record before winning 11 games in a row before losing the rematch against Peoria High School on February 2, 2010.
She opted to attend University of Illinois Urbana-Champaign purely as a student rather than continue her basketball career at a smaller school as a scholarship athlete.
[8] In the March 30, 2010, announcement that the Peoria Times-Observer would cease operations on April 28, 2010, both Elle and Max Bielfeldt were thanked for having lives that made for great content.
[25] Her younger (high school class of 2014) sister, Matti (listed at 6 ft 1 in (1.85 m)), excelled in volleyball (179 kills, 87 digs, 79 blocks and 30 aces as a senior) and eventually joined the University of Illinois team.
[30] After three years of operating solely as a food company, the brand marketed merchandise and then subsequently expanded to female sportswear.