[2] The project was first announced by the Dae Ju Group as the 'Elliott Tower', with planning permission granted in 2007, but general economic trends halted further progress as of April 2009,[3] and in mid-2012 the site was sold to Chinese hotel developer, Furu Ding.
[4] Furu Ding announced in early 2014 that the development would proceed as the NDG Auckland Centre,[5] but as of 2022 there is no start date set for construction.
[6] The site on Albert St[7] was originally occupied by the Royal International Hotel[8] before it was bulldozed by Chase Corporation in 1987 for a high-rise development that never proceeded.
[5] Elliott Tower was granted planning permission in October 2007 (with the subsequent building consents still outstanding), and would be located on the block bounded by Elliott, Victoria and Albert Streets, on an empty lot which is currently being occupied by a car park and a reverse bungy ride.
Law firm Philips Fox DLA also joined the appeal, claiming the tower went against planning policies.
[9] The original developers were Dae Ju Group, a Korean construction firm that was also working on plans for other buildings around the Auckland CBD area.