[4] Ellora's Cave later moved into print and in 2012 sold an estimated 200,000 books per month, with their best-selling subgenre stated as BDSM erotic romance.
[6] Ellora's Cave's founder Tina Engler credited this drop to Amazon, particularly their Kindle Direct Publishing program.
[6] Citing a decline in sales, the publisher reduced their staff and eliminated several projects in 2014.
[7] That same year the book blog Dear Author published an article about the company's financial issues entitled "The Curious Case of Ellora's Cave", which made several claims, including one that authors were not receiving royalty checks.
[8][9] Ellora's Cave responded to the claims, calling them false and filed a defamation lawsuit against Dear Author, citing that the blog irreparably damaged the company.