Elsa Gullberg

[7] After completing her studies, she started her career as an assistant to Lilli Zickerman, an influential figure in textile design, at the Association for Swedish Homework.

She was part of a group of reformers who wanted to modernize the production process of Swedish textile industries.

The educational practices related to arts and crafts were redesigned in line with modernizing Swedish textile industries.

[9] In 1927, she started Sweden’s first modern interior design firm Elsa Gullberg Textil og Inredningar AB, which focused on tradition-based styles.

[10][11] At the World’s Fair in New York, one of her famous designs, Lilies, was exhibited in 1939.